People analytics is the use of employee and candidate’s data to understand their impact on business goals and assess the effectiveness of hiring and HR initiatives. People Analytics applies math, statistics, and modeling to candidate and employee data, or big data, to identify and predict patterns in all aspects of hiring and management and promotes positive employee experience. People analytics can be used in measuring employee retention rate, compare compensation, performance and attributes of the employees within the same team and gives a competitive advantage to top performing candidates and help in improving the hiring process by identifying the top performing candidates and understanding optimise spend on hiring.
